Tomato or Tomahto? How Next Caller uses kimono to add pronunciation to caller ID

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Next Caller provides Advanced Caller ID™ to businesses. Across industries, inefficient exchanges between sales/support reps and customers cost $14B annually. With the Next Caller API, unknown inbound phone numbers get matched with relevant background data for the caller, giving reps near-instant access to all relevant data on a customer.

Although this adds tremendous value to any customer-facing business, Next Caller did not stop there. They looked to the edges, for truly distinctive customer support and they learned that “the details” matter. One step here is correctly pronouncing the caller’s name. Like any startup, engineering time is at a premium, and feature prioritization looks more like triage. Pronunciation data would have to remain on the shelf for another few quarters or longer until the team had bandwidth to build out a solution.

With kimono, one of Next Caller’s engineers set up a REST API for a massive pronunciation dataset within hours and set up a working prototype within a weekend. Using kimono, Next Caller was able to plan and execute this feature within a single development sprint.


“Kimono saved us days of programming and let us deliver a feature to users 2 quarters faster than we would have been able to otherwise” – Gianni Martire, CEO, Next Caller


Get all your favorite Subreddits on the go with Kimono!

Screen Shot 2015-02-10 at 1.37.44 PM is an interesting place to read all about trending internet topics ranging from technical subreddits like r/programming to the more whimsical r/funny and everything in between. However, like many websites, Reddit is not particularly mobile friendly. With Kimono’s URL Generator feature, you can now turn your favorite subreddits into a custom mobile app or news feed in just a few clicks!

The steps: 

  1. Create an API for a particular subreddit page
  2. Add other subreddits you like with the URL Generator feature
  3. Create a mobile app or RSS news feed with Kimono to display your data

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Hacking real estate to find the best off-market deals

Winning in real estate is about better information, with data sources like Redfin and MLS as table stakes. The most successful real estate players win by having an information edge. Kimono is a smart web-scraper – letting innovative real estate players like Michael Tomko find leads that others can’t. Here’s how Michael identifies high value properties and unlocks the best deals on the market.

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Infinite scrolling & enhanced pagination

We’re excited to announce two new features to help you scrape more data, faster:

  • Infinite scrolling: Use our new infinite scrolling capability to get all the data from any page that loads more items as you scroll. Just click the infinity icon on the kimono toolbar to activate it. Give it a try on Twitter.
  • Enhanced pagination: Pagination just got a lot better – kimono now supports several different forms of dynamic JavaScript based pagination. Take it for a spin on kickstarter.

Fox vs. CNN: Who’s got Obama on the mind?

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Fox News on 1/29/15

CNN on 1/29/15

Turning the mountains of unstructured text scattered across the web into insights can be a daunting prospect. At kimono, we are working to make this much easier. Take news for example – New York Times alone publishes 350+ pieces of content per day; The Huffington Post releases 1,200. With just a few kimono APIs, we can create a structured corpus of text that we can mine to understand trends, biases and patterns across sources. We’ll make our first scratch on the surface here by setting up APIs for CNN and Fox News to ‘read’ every article on each site’s respective front page and compare what meaningful words are being said.

We’ll follow 3 steps to set this up:

  1. Make 2 APIs for each news site: a Detail API and a Source API
  2. Link the Detail API to Source API
  3. Prepare the data for analysis with Modify Results

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Write JavaScript functions to transform your API results

Today we’re excited to introduce a new experimental feature! You can now modify your API endpoints with custom JavaScript functions. These functions run in the kimono cloud, letting you call the API endpoint (with the parameter &kimmodify=1) to get back your transformed data.

Here are just a few examples of what you can do with this powerful new feature:

  • Clean and normalize your data by adding or removing properties, splitting or replacing strings and assigning data types
  • Calculate the sum or difference between prices on a page and return just those values every time price data changes
  • Standardize address or contact information formats from your large crawls across different websites to a readable format for your CRM
  • Calculate average cost per square foot per neighborhood when you aggregate real estate information
  • Track keyword occurrence frequencies in different bodies of text – we recently had some fun doing this with Presidential Speeches

Find more documentation to help you get started in the help center.

We’re still experimenting and adding to this feature so send us all your thoughts and feedback at to help shape it.

Embed Kimono data on your site with HTML, CSS, and jQuery

Kimono has a lot of great integrations to help you easily embed your data on your site but sometimes, you want a little more control over how your data is displayed.

Here we will walk through an example to generate a formatted list of your data that you can use on any personal site. We will use HTML, CSS, and some basic jQuery (a Javascript framework). Once you’re done, you’ll be able to customize the list to your heart’s content!

This tutorial is designed for people who are pretty new to coding on the web, but have a little bit of experience. We think it’s a great way to improve your front-end development chops while doing something interesting with your data. You won’t need to be totally familiar with everything we do here, and you can always ask us for more help at!

Your page will use jQuery to make an API call to Kimono to retrieve data from your API. Then it will append the data into the page as HTML elements. Finally, we’ll use Bootstrap, a CSS framework to style the page.


  • A Kimono API
  • Basic knowledge of HTML, CSS, and jQuery/javascript
  • A website with jQuery and Bootstrap included (easily done on JSFiddle!)

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